Hand your client a number, not an impression
“Everyone loved it” doesn’t get renewed. “1,400 photo views and 380 guests registered” does.
What we measure
Gallery visits
How many people opened a gallery, and how many of those were unique.
Photo views
Individual photos actually looked at.
Downloads
Photos guests kept.
Guest registrations
How many people opted in and were matched to their photos.
QR scans by placement
Which sign, table tent or stand actually drove sign-ups.
Photos delivered
How many reached guests by text and by email.
Brand impressions
How often branded galleries were seen.
Engagement timeline
Activity hour by hour, so you can see the peak of the night.
Event comparison
One event against another.
How it is counted
Repeat visits from the same person are counted once where a unique number is what matters, and every metric is rebuilt from a single append-only record — so a number on a client report can always be traced back to what produced it.
Guest galleries carry no third-party analytics and set no cookies. Measurement is first-party, stored as a one-way hash, and never contains a name, phone number, email or any face data. You see totals and rates for your own events, never a guest’s browsing history.
What’s in an event report
Every event gets its own dashboard in your account, covering:
- Reach — gallery visits and photo views, total and unique
- Take-up — guests registered, and how many went on to open their photos
- Delivery — photos sent by text and by email
- Keeping — downloads
- Attribution — scans per QR placement
- Branding — how often branded galleries were seen
- Shape of the night — an hour-by-hour timeline
Filter by event, or compare one event against another.
Being straight with you. Event analytics launched in August 2026. It measures everything above from the day it was switched on, and it cannot be back-filled for events that ran before that — the data was never recorded. Photo shares and sponsor click-throughs are not yet counted; when they are, they will appear here.