Facial recognition, explained plainly

Why we use it

So a guest does not have to scroll two thousand photographs looking for themselves. Facial recognition finds the photos you are in and sends them to you.

What gets created

When an event photo is processed, a face template is generated — a mathematical representation of facial geometry. It is not a picture and cannot be turned back into one. Under some state laws it counts as a biometric identifier.

What it is used for — and only this

Matching a person to photographs of them taken at the same operator’s events. Not identifying strangers, not advertising profiles, not tracking people between venues.

Kept separate

Every operator has their own isolated face collection. A face from one company’s event is never matched against another company’s.

Nothing is attached until you register

Before you register, a face grouping carries no name, number or email — it is just an unnamed cluster. Registering is the consent.

Two ways to register, both your choice

Scan a QR code with your own phone and enter your own details. That is the preferred route, because you are in control of your own device.

Or ask the operator to register you, which they will only do after explaining that facial recognition is used and getting your spoken agreement. Say no and nothing happens.

Removing yourself

Use the removal option in your personal gallery link. We send a six-digit code by text or email to confirm it is you, then delete the face template and the records linking you to photographs. You can also email support@tagyourphoto.net.

Automatic deletion

After one year without activity, a guest’s face template is destroyed automatically — no request needed.

What we never do

We do not sell, lease or trade biometric information, or profit from it. We do not share it with law enforcement unless legally compelled.

State law

Several states — Illinois, Texas, Washington, Colorado, Oregon, California and New York City among them — regulate face templates specifically, and you may have additional rights where you live. These are summarised in our Privacy Policy. We honour deletion requests wherever you live.